Helping Solopreneurs Market with Confidence, Creativity, and Clarity
Your Go-To Marketing Coach for Authentic, Passion-Fueled Solopreneurs
Why I started Passionista
Feeling overwhelmed by all things marketing?
You’re not alone, and you’re definitely not failing.
I see you.
You’ve poured your heart into creating something meaningful. But when it comes to marketing it?
Cue the overwhelm.
Maybe you've launched your Instagram account, but now you're stuck on what to post.
Maybe you're swimming in SEO jargon, “growth hacks,” and endless content tips that don’t feel like you.
Or maybe you’ve spent hours watching how-to videos, only to end up more confused than when you started. And suddenly what started as a passion that you wanted to share has become one expensive mess that you don’t know how to move forward from.
I say:
- Cut -
Let’s cut through all the fog out there. Let’s take it back to what really matters: you, your passion, and the people you want to share it with.
You didn’t start this business to become a marketing machine — and guess what?
You don’t have to.
What you do need is an authentic marketing strategy that feels aligned with your voice, your values, and your audience.
That’s exactly why I created Passionista — a safe, joyful space for small business owners to embrace your unique voices, tell your stories, and grow your business with ease. Where you can craft marketing strategies built around authentic business storytelling, pursue content marketing that aligns with your personal brand, and receive marketing tips that work for real solopreneurs like you.
My mission is to guide solopreneurs like you - with a passion to share and an impact to make - to not only navigate, but find joy in marketing. To authentically project your voice across digital platforms. To show you how to create a connection with the people you are trying to reach.
By going on a journey of self-exploration and self-realization, you will be empowered to discover your creativity, embrace your voice, and design a powerful marketing strategy that is accessible, manageable and tailored to you.
Because connecting can be uniquely YOU.
Hi, I'm Stefanie – Founder of Passionista & Marketing Coach for Solopreneurs & Personal Brands
I help passion-fuelled solopreneurs and creatives grow their businesses online without the burnout, the pressure, or the fluff. I believe marketing can feel good — when it starts with you.
My background in strategic communications blends creative storytelling, digital strategy, and a deep love for helping people find clarity in their chaos. I’ve spent 7+ years helping entrepreneurs, start-ups and purpose-driven projects communicate more effectively online.
But it wasn’t until I helped a friend market her small business that something clicked:
So many solopreneurs — especially women — feel disconnected from traditional marketing advice.
They don’t want to manipulate or spam. They don’t need a viral post. They want to connect.
That’s why I created Passionista: To help heart-led entrepreneurs craft values-based marketing strategies, build confidence in their personal brand, and tell their stories with impact.
Through coaching, content planning, and custom marketing strategies, I now empower you to:
Get visible in a way that feels aligned
Build a consistent online presence without selling your soul to social media
Communicate your message with confidence
Because when you show up as your full self, your dream clients can actually find you.
You’ve Got the Passion. Let’s Get the Strategy.
Passionista Values
Every post, page, and plan is a chance to make magic.
Creativity
Connection
Building real relationships, not just reach
Gain the tools and confidence to find your own marketing voice
Empowerment
Joy
Because marketing should feel energizing, not exhausting
Strategies that feel manageable —even on your busiest weeks.
Simplicity
My Approach: Conscious, Creative, Clear
The Passionista method is a mix of heart and strategy — simple, joyful, and results-driven. It’s not about cookie-cutter formulas. It’s about finding your unique voice, building a plan that works for you, and staying consistent in a way that feels doable. We don’t do “bro marketing.” We do ethical marketing for entrepreneurs with passion and purpose.
🌀 Creative Strategy – We blend inspiration with smart systems, so your content feels fresh, effective and manageable.
🎯 Audience Alignment – We map your messaging to what your ideal clients actually need to hear, because growth starts with real relationships.
💡 Sustainable Growth – No burnout here, just a clear, calm, repeatable approach to online marketing.
🎤 Authentic Business Storytelling – Because your story, your voice, is your superpower.
🧩 Marketing Mindset Coaching – So you stop second-guessing and start creating.
🌱 Personal Branding for Solopreneurs – built on truth, not trends and aligned with who you are and what you stand for.
Let us turn your voice into your most powerful marketing tool
Marketing doesn’t have to feel icky, fake, or overwhelming. With the right guidance, you can confidently share your message, grow your presence, and attract the clients who truly get you.
Let’s turn your passion into strategy and build a digital presence that feels just as good as it looks.